Scottish Rite Hospital
I helped launch a first-of-its-kind streetwear collaboration for Scottish Rite for Children and By Way of Dallas, reframing prosthetics as self-expression and pitching the story to 41 outlets.
What I Did
- Campaign
- Shaped the influencer-designed prosthetics campaign with Hance Taplin
- Press materials
- Drafted the materials used to pitch the story
- Press outreach
- Coordinated outreach and media drops to 41 outlets, earning coverage in D Magazine and later NBC DFW
- Launch event
- Secured reporters to attend at the hospital, where the designer prosthetics were showcased
Impact
- 7
- new patients received a designer prosthesis
- 41
- outlets reached with press outreach